Entire range of Anastasia Beverly Hills added to Myntra Beauty portfolio

This cult-favourite beauty brand is now rolling from strength to strength in the Indian market with its upcoming launch on Myntra – one of India’s biggest fashion & beauty e-commerce company. By featuring the brand under its beauty portfolio, Myntra is all set to welcome all beauty-buffs to shop for some of the internationally bestselling products from the entire range of Anastasia Beverley Hills’ brow and makeup products and tools. Offering its wide range of products in the price range of INR 1200– INR 6000, Anastasia Beverley Hills is thrilled to cater to the Luxe audience of Myntra and equally hopeful of driving more traffic by attracting more customers.

The two decades old cult Brow and Makeup brand – Anastasia Beverly Hills was started by Anastasia Soare with Beverly Hills flagship salon in 1997. She ignited ‘Brow Revolution’ in the beauty industry with her patented Golden Ratio® Eyebrow Shaping method, an exceptional theory of bringing balance, symmetry and proportion to each individual’s face and even debuted on Oprah demonstrating the same in 1998. The brand later ventured into the color makeup line and brought an evolution with their contour, face palettes and vivid Norvina range. From a journey as an aesthetician to leading the innovation of brow business to great inventions, Anastasia Beverly Hills currently is celebrated internationally by renowned global personalities. 

At the expansion, Ms. Sanjali Giri, Vice President – International Brands, House of Beauty, quotes, ‘We are very thrilled to take the brand closer to its consumers with yet another major partnership. We are excited to announce the launch of  Anastasia Beverly Hills will  on Myntra.  It has been an incredible journey for the brand in India and the response has been extremely encouraging. We are very thankful to our consumers for receiving the brand with so much love and with their support, taking the brand’s journey to the next level with this partnership.”

Anastasia Beverly Hills is a cruelty free brand that features a prestige range of Brow products, Face Palettes, Contour Kits, Eyeliners and more. The products can now be availed on Myntra online.

About Anastasia Beverly Hills: 

Anastasia Beverly Hills was founded on Anastasia Soare’s unique application of the Golden Ratio in creating balance and harmony. Inspired by the ancient principles of Divine Proportion, Soare developed the patented Golden Ratio Eyebrow Shaping Method and patent-pending Golden Ratio Contouring Method to enhance and accentuate each individual’s unique facial features. These timeless pillars of aesthetic proportion are behind every aspect of the brand — from the core Brow collection and signature services to the cult-classic Contour line and new color makeup launches. As a leading beauty innovator for over two decades, Anastasia Beverly Hills is at the forefront of industry trends while remaining true to its core.

About House of Beauty:
House of Beauty™ (HOB) is a fast growing, rapidly expanding Beauty and Wellness Specialist Company, focusing on launching International and Cult Celebrity beauty brands via various platforms across India and enabling the brands to penet