Baadshah, Saif Ali Khan, and Kapil Sharma tops the charts for the most popular celebrity dads in India reveals SEMrush Study

New Delhi Hindustan ab tak/Dinesh Bhardwaj : June 2020 SEMrush study has revealed the most popular dads in India. The study found that singer Badshah is the most popular celebrity dad in the country, followed by Saif Ali Khan and Kapil Sharma. From May 2019 till May 2020, Badshah was searched an average of 78K time every month. Saif Ali Khan and Kapil Sharma were searched an average 60K and 39K times in the same period. Other celebrity dads in the top ten are Anil Kapoor, Aamir Khan, Vijay, Hrithik Roshan, Sachin Tendulkar, Rohit Sharma and Karan Johar; each respectively was searched 38K, 24K, 22K, 21K, 18K, 14K, and 12K times.

The study also captured which celebrities’ children were most searched. When users searched for celebrities’ children they most frequently used the following keywords: “Badshah son”, “Rohit Sharma daughter”, “Saif Ali Khan son”, “Sachin Tendulkar son”, ‘Aamir Khan daughter”, “Saif Ali Khan daughter”, “Sachin Tendulkar daughter”, “Rohit Sharma baby”, and “Kamal Hassan daughter”. In May 2020, each keyword was used 74K, 90K, 5K, 60K, 9K, 9K, 18K, 12K, .8K, and 18K times, respectively.

The SEMrush study shows that among the masses, there is considerable knowledge about which celebrities have children and whether their child is a boy or girl. Also, the research suggests that there is significant interest in India in celebrities’ children. Indians know whether a star has a boy or girl but don’t know their names which is likely why they search for them using keywords that contain the words “son” and “daughter”. The study has provided other insights, as well. It shows that many don’t know whether a celebrities’ child is a boy or girl. When people searched for Badshah’s children, the query they entered was “Badshah son” whereas this star is father to a daughter!

With Father’s Day approaching the SEMrush study presents marketers a way to reach out to children. Before Sunday, children across India will buy gifts for their dads. Brands that link their products to the most popular celebrity dads can generate demand for their merchandise. For instance, a celebrity dad who espouses that he loves to wear a particular variety of garment will generate considerable interest in such apparel among children.

By knowing which celebrities are the most popular fathers, brands can rebrand themselves to an extent. By connecting its brand to Badshah, a company will signal that it is young and loud. In contrast, by linking itself to a mature actor like Anil Kapoor, it will indicate it is refined and sophisticated. For marketers, one of the most exciting results of the findings is that there is a great diversity among the most searched for dads in India. Such diversity means there is a celebrity dad of every hue and colour. A brand will have no difficultly selecting a celebrity dad whose persona is similar to its own.

Speaking about the study Mr. Fernando Angulo, Head of Communication, SEMrush said, “With Father’s Day approaching knowing which celebrity dad is the most popular is very important for brands. Children have no bigger hero than their father. When children see a cool celebrity endorse a product or service, they immediately wish their father had or used the same service. To children, the coolness of a celebrity is transferred to their father. For this reason, brands need to know which dad is the most popular in India. Brands are free to judge which celebrity bears the most resemblance to their brand and partner with such a celebrity. The great news is that while our study was conducted as Father’s Day approached, the data it has produced can be used perennially. The ranking of the most popular father is unlikely to change in the months ahead meaning brands have ample time to link their products to the right celebrity. By doing so, they will generate demand among children who want to buy a great gift for their parent and also among dads who want to be seen as young, hip, and sophisticated”.

About SEMrush 

SEMrush is an online visibility management platform ensuring businesses get measurable results from online marketing. Trusted by over 5,000,000 marketers worldwide, SEMrush offers solutions for SEO, PPC, content, social media and competitive research. It is a trusted data provider whose data on search volume, correlations, the website traffic and digital trends is used by the biggest media outlets around the world. Comprised of over 45 tools and collecting search data for 140 countries, SEMrush provides statistics that can enhance any data-driven piece with more up-to-date information and accurate data.