BharatPe Hits it Out of the Park, Launches Brand Campaign with record 11 Cricket Stars as Brand Ambassadors

New Delhi Hindustan ab tak/Dinesh Bhardwaj : 09 October BharatPe, India’s largest merchant payment network, today announced the launch of its high impact TV campaign starring ‘Team BharatPe’ with 11 Cricket stars. The TVC series has been directed by ace Bollywood director, Puneet Malhotra, and communicates the message ‘Hum Hai Team BharatPe – Jo Desh Ke Har Dukandaar Ke Saath Hai Khade’. This is the first time that a new age FinTech company has rolled out a TV campaign with 11 top cricket stars as its brand ambassadors. Team BharatPe includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.

The company is set to redefine the financial services landscape with its 4 TV advertisements designed to drive awareness around BharatPe’s range of financial products for small shop owners across India, including QR based payment acceptance, no collateral loans, card payment machine with 0% transaction fee, and the exciting loyalty program. The new campaign will feature across channels – TV, Print, Radio, digital and will run throughout the cricket and festive season. 

Commenting on the new campaign, Suhail Sameer, Group President, BharatPe, said, “BharatPe has been the flagbearer of disruptive marketing. Last year, we created immense brand recall and the merchant connect with Salman Khan as our brand ambassador. Cricket is a great unifier and hence, for this year’s campaign, we decided to build our own team of cricket stars to reach out to merchants and showcase how our range of financial products can help scale their business.”

Subhasis Beura, Head – Brands and Commerce, BharatPe, said, “We will be rolling out a series of 4 TV ads across channels in the coming days. We are hopeful that this campaign will not only help us engage better with our existing merchants but also enable us to reach out to a wide range of prospective merchants across the country. Our TV campaign is well-timed as the merchants are gearing up to shed the impact of COVID and make the most of the festive season. This is timed to catch the cricket fever and the restart of cricket for Team India.”

Abhishek Shah, AVP Marketing, BharatPe, “Cricket is an ‘unrivalled’ communication platform in reach, engagement, and therefore, impact. We have always connected with small merchants through authentic, credible communication by keeping it light and fun like in case of the last year’s campaign with Bollywood superstar, Salman Khan. The objective of the new campaign is to build demand for our products and services and to humanize the brand. The campaign will serve as a quirky reminder to team up with BharatPe to grow your business.”

 Delhi based creative & digital agency ArtE MediaTech facilitated the campaign shoot across 2 countries & 5 states.

 About BharatPe

BharatPe was co-founded by Ashneer Grover and Shashvat Nakrani in 2018 with the vision to make financial inclusion a reality for Indian merchants. BharatPe launched India’s first UPI interoperable QR code, first ZERO MDR payment acceptance service, and first UPI payment backed merchant cash advance service. In 2020, post-Covid, BharatPe also launched India’s only ZERO MDR card acceptance terminals – BharatSwipe. Currently serving over 50 lakh merchants across 35 cities, the company has grown business 30x in 2019 and is a leader in UPI offline transactions, having processed 5 crore+ UPI transactions a month (annualized TPV of US$ 4+ Bn). The company has already facilitated disbursement of over Rs. 400 crores to its merchants since launch. BharatPe has raised US$ 142.5 million till date. The company’s list of marquee investors includes Beenext, Sequoia, SteadView Capital, Ribbit Capital, Coatue Management LLC, Insight Partners, and Amplo.