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Hindutan ab tak special

Second Successful Week for family entertainer Chidiakhana

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New Delhi Hindustan ab tak/Dinesh Bhardwaj : Dil Dosti etc fame Manish Tiwary’s film Chidiakhana has now entered its second successful week. Theatrical release has become a risky proposition, especially so for smaller films. Indian audience seems to have settled comfortably with OTT platforms and it will probably take unusual effort to pull them back to the theatres like before.

In this environment, the Chidiakhana team looks understandably pleased and satisfied. Their PR was not big and they were mainly depending on audience word-of mouth, which it seems has worked well for them. Youngsters and families are enjoying the film and the online bytes look very encouraging. Critics like Deepak Dua, Joginder Tuteja and Giridhar Jha have have all clearly praised the film.

Interestingly, NGOs and educational institutions are also going to theatres to watch Chidiakhana, which carries motivational themes for youngsters and sports people.

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